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Press Release
Pure Verticals Retains Buoyancy Digital for Channel Partner Sales

San Francisco, Calif. - March 16, 2010 – Social media solutions provider Pure Verticals is pleased to announce the retention of business development & technology sales firm Buoyancy Digital as the first authorized channel sales partner for both the Vwala! social media monetization platform as well as the revolutionary and viral ecommerce/shopping cart software CommerceSocial.

On behalf of Pure Verticals, Buoyancy Digital will provide channel sales support within the online media and related interactive industries to drive merchant and social media publisher brand use of the Vwala! and CommerceSocial products.

"Pure Verticals is very excited to be working with Scott Rabinowitz from Buoyancy Digital. His reputation in the online marketing space precedes him and we know that he will play a dominant role in the expansion of both of our industry changing products," said Ariel Wada, Pure Verticals CEO and Founder. "I am constantly evaluating advertising and ecommerce platforms and solutions," commented Scott Rabinowitz, Buoyancy Digital Interactive Media Consultant. "Both Vwala! and CommerceSocial are the first valid social infrastructure tools I have seen in a very long time!"

Pure Verticals is a solutions provider in monetizing social media content across all mediums and properties. Vwala! and CommerceSocial, Pure Verticals' flagship products, allow social networks, virtual communities, site operators, bloggers, gaming environments, and any professional or user-generated content outlet the tools to generate revenue from content through targeted and relevant product and advertising endorsements. Pure Verticals' products are provided to the open marketplace as SaaS (software-as-a-service) and have no start-up or monthly fees. Pure Verticals' technology and business processes surrounding Vwala! and CommerceSocial are patent-pending with the US Patent and Trademark Office.

For more information regarding Vwala! or the CommerceSocial media platform and to arrange for a demonstration, please contact us via partnerships@vwala.com.

Useful Links
View Vwala! at www.Vwala.com
View CommerceSocial at www.CommerceSocial.com
View Buoyancy Digital at www.BuoyancyDigital.com

About Pure Verticals (www.PureVerticals.com)
Pure Verticals is a solutions provider in monetizing social content across all mediums and properties. Vwala!, Pure Verticals flagship product, allows social networks, virtual community members, site owners, bloggers, gaming environments, and any user-generated content outlet the tools to generate revenue from content through targeted and relevant product and advertising endorsements. Vwala! is provided to the open marketplace as SaaS (software-as-a-service), is free to join, and has no monthly fees. The technology, processes, and the e2VC platform surrounding Vwala! are all patent-pending with the US Patent and Trademark Office.

About Buoyancy Digital (www.BuoyancyDigital.com)
Buoyancy Digital is a Colorado-based online media technology solutions provider and management consultancy. Founded by a 12 year online media sales veteran who lives to find new technologies to monetize digital traffic efficiently, the company provides enterprise-level internet traffic and advertising management solutions for premium brands in the marketplace. The firm offers best in class technologies, ranging from social media monetization, entire PPC ad sales and display ad serving systems to business intelligence and on-demand creative optimization.

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Pure Verticals, Inc.
press[at]pureverticals.com
(707) 751-5833


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