 |
|
| Press Release | ||||
|
Vwala! Launched -- Revolutionary Social "Power" Widget To Effectively Monetize Social Content and YouTube's Viral Videos
"Vwala!" provides bloggers, social members, authors, or anyone who publishes content with the tools to generate revenue through user-controlled product endorsements and ad placements.
San Francisco, Calif. - November 30, 2009 - Pure Verticals, Inc., a solutions provider in monetizing social content across all mediums and properties, today announced the beta launch of their patent-pending social content, ecommerce, and advertising platform called Vwala!. Vwala! allows members - bloggers, social members, authors, or anyone who posts content - to place relevant and highly targeted product and advertising endorsements within their social content and receive a percentage of each transaction or ad engagement. Bloggers and social members have full control over what's advertised in and around their content. In addition to being able to endorse all of their own content, members also have the ability to endorse any YouTube viral video just as they do their own content. "Vwala! is a next-generation and highly viral 'power' widget that delivers messaging and merchandise to consumers right at the moment they request to view related content. Vwala! allows bloggers and social network members the ability to endorse products and video ads by combining them with their own text and videos -- providing viewers with in-context, highly targeted products and ad placement for sale and consumption," said Theresa Klinger, COO and Founder of Pure Verticals, Inc. Vwala! has an extensive and thought-out revenue share process that pays endorsers, site operators, even the content creator of the viral video and the viral video hosting site (e.g., YouTube). In addition, Vwala! features C2C classifieds; social members selling to one another using the same endorsement processes described. "Vwala is a breakthrough, connecting the leading edge advocate with the desirable brand. Professional and amateur publishers around the world can now directly associate their favorite brands inside their content, benefitting advocate, recipient and brand alike. Vwala! is a win-win innovation!", said Jody Turner, CEO of Culture of Future, an innovation advocate firm that delivers strategic trending insight to major brands across all industries. Through product endorsements on Vwala! Member pages, visitors can purchase products directly from the content they're viewing without having to leave the page. The site owner/operator, merchant, and Vwala! Member all share in the revenue from the completed sale. Merchants and advertisers can participate in Vwala! by uploading products and advertisements through the Vwala! widget. Merchants and advertisers have the ability to view which members are endorsing their products, the exact location of the blogs, social networks, or personal pages that have their endorsed products and what content type and word(s) are used, including if a YouTube viral video was used. Useful Links View Vwala! at http://www.Vwala.com About Pure Verticals, Inc. (www.PureVerticals.com) Pure Verticals, Inc. is a leading solutions provider in monetizing user-generated content through patent-pending technologies, which provides innovative tools to connect merchants and advertisers with bloggers, site owners, and social network members to generate revenue from content through targeted and relevant product and advertising endorsements. Contact Press |
|
|||
| © 2010 Pure Verticals, Inc. |