San Francisco, CA - March 14, 2008 -- Pure Verticals, Inc., a leading solutions provider in the social networking and user-generated content space, today launched the first component in their patent-pending Monetization of User Generated Content (MUGC) platform. The "Mugzy Mixer," is a free, web-based video editing tool that provides content creators a powerful and comprehensive set of functions that allow them to easily upload, edit, remix, and broadcast their video content.

Currently in use on IPTVRecipes.com - a vertical social network for food and cooking enthusiasts - Mugzy Mixer enables users to edit their video and slideshows with special transitions, effects, captions, actions, and audio by dropping content into a storyboard, or 'sceneline'. Mugzy Mixer supports virtually all digital video formats and users also have access to a pre-loaded content library, including illustrated characters and animations which can be inserted into their media.

The launch of Mugzy Mixer represents the first stage of Pure Verticals' patent-pending MUGC platform, which delivers relevant and highly targeted advertising and product endorsement capabilities for user-generated content. The unique MUGC platform provides end users complete control of the brands and products they wish to promote within their content, and allows for a rich blend of revenue-sharing opportunities.

"Virtual communities and social networks are here to stay and are growing at a rapid rate," said Theresa Klinger, COO and co-founder of Pure Verticals, Inc. "Their need to deploy trustworthy, high-value UGC revenue technology solutions while also maintaining community integrity will be critical to their ability to increase membership and ensure member 'stickiness.' The launch of Mugzy Mixer represents a significant step in the deployment of our MUGC platform and was designed specifically for publishers to leverage the viral interest of online video to boost traffic and site engagement."

About Pure Verticals, Inc.

Pure Verticals, Inc. is a leading solutions provider in monetizing user-generated content through patent-pending technologies which provide virtual community members/owners, social networks, bloggers, gaming environments and any UGC-focused service provider the tools to generate revenue from content through targeted and relevant product and advertising endorsements.

Combining the power of the internet with emerging and adopted media, Pure Verticals, Inc. provides virtual communities with media tools and distribution outlets that span the web, television, IPTV, mobile and other mass media channels.

Contact

Press
Pure Verticals, Inc.
press@pureverticals.com
(707) 751-5833

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